It you have a brick and mortar business, BIG Mike has a book that can be a real time and money saver. With this book, you can the tricks of the trade from the guy who has been there and back.
Written by BIG Mike McDaniel, a 40 plus year veteran of the advertising business, this book pulls no punches. One read and you will know what to ask for and how to act when planning your small business advertising.
Too many advertising salespeople care only about their commission and will say or do anything to get your money. If it works or not is not their concern. Believe it or not, there are people ouot there who will take your order knowing full well it is not in your best interests. You have to be armed with knowledge about what is for sale and what it can do for you and in what form. Being in business just ain't easy anymore!
Written by BIG Mike McDaniel, a 40 plus year veteran of the advertising business, this book pulls no punches. One read and you will know what to ask for and how to act when planning your small business advertising.
Too many advertising salespeople care only about their commission and will say or do anything to get your money. If it works or not is not their concern. Believe it or not, there are people ouot there who will take your order knowing full well it is not in your best interests. You have to be armed with knowledge about what is for sale and what it can do for you and in what form. Being in business just ain't easy anymore!
BONUS... if you order now
Copyright 2007 Big Ideas Group - all rights reserved
Big Ideas Group - Post office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post office Box 598 - Dugger Indiana 47848
Ignorance Is NOT Bliss
When It Comes to YOUR Business!
Avoid the Five Deadliest Mistake so many people in business make every day!
A Must-Have Business Manual for all Small Business Owners!
You CAN Keep Your Advertising Bucks From Going Right Down The Dumper!
Advertising can cost a fortune when it doesn’t work, and can pay for itself many times over when done right. To understand the function of advertising and to know what to advertise and what not to put in your ads is step number one.
Learn all about WIIFM (not a radio station, but an important advertising element) and the difference between me me me and them them them.
There are chapters that give a no-holds barred look at newspaper advertising, including Big Mike’s Tips for better ads. You will be able to design and purchase ads in even the smallest of shoppers
BIG Mike helps you to better understand Local Television and what makes it tick and there’s a chapter about cable TV and how to buy commercials inside your favorite network shows for peanuts.
Big Mike explains billboard advertising and how it can work for you and against you. The book includes the best way to use billboards and how the billboard people hook you in to buying what you don’t need.
Big Mike shares the secrets of effective radio advertising, with more than 12,000 radio stations out there, all gunning for your ad dollars. You'll learn what makes radio ads work and what wastes valuable air time and why you shouldn't give your print at to the radio guy as a guide. There's a chapter on the funny technical terms of radio and BIG Mike's tips for better radio ads.
BIG Mike also devotes a portion of his book to yellow pages advertising. Now with so many books out there you need a road map to know which one is right for you and how big and ad to buy.and much more.
This is a book about advertising for people in business that really tells it like it is.
This book comes in electronic digital format so you get it by instant download the minute you order. You can read it on your computer screen or print it and keep it forever.
Use our secure server to order, only $17
Learn all about WIIFM (not a radio station, but an important advertising element) and the difference between me me me and them them them.
There are chapters that give a no-holds barred look at newspaper advertising, including Big Mike’s Tips for better ads. You will be able to design and purchase ads in even the smallest of shoppers
BIG Mike helps you to better understand Local Television and what makes it tick and there’s a chapter about cable TV and how to buy commercials inside your favorite network shows for peanuts.
Big Mike explains billboard advertising and how it can work for you and against you. The book includes the best way to use billboards and how the billboard people hook you in to buying what you don’t need.
Big Mike shares the secrets of effective radio advertising, with more than 12,000 radio stations out there, all gunning for your ad dollars. You'll learn what makes radio ads work and what wastes valuable air time and why you shouldn't give your print at to the radio guy as a guide. There's a chapter on the funny technical terms of radio and BIG Mike's tips for better radio ads.
BIG Mike also devotes a portion of his book to yellow pages advertising. Now with so many books out there you need a road map to know which one is right for you and how big and ad to buy.and much more.
This is a book about advertising for people in business that really tells it like it is.
This book comes in electronic digital format so you get it by instant download the minute you order. You can read it on your computer screen or print it and keep it forever.
Use our secure server to order, only $17
When you know as much, or more, than the media salesperson, you stand a better chance of getting a return on your advertising investment.
However, BIG Mike's book, A is for Advertising can go a long way toward giving you an entry-level education in media and effectiveness. Considered an easy read, this book is not written in textbook style, but in the manner best described by those who know him as BigMikeSpeak.
From the merchant of biblical times who stood at the gates of the city and hawked his wares to 30 seconds on television, Big Mike covers it all in this new book.
From the merchant of biblical times who stood at the gates of the city and hawked his wares to 30 seconds on television, Big Mike covers it all in this new book.
5 Ways to Kill Your Business
When 2 out of 3 small businesses fail every year, you better know what NOT to do to stay alive. With this masterful book by advertisng executives Brian and Brenda Schaeffer, you will get all the answers.
For sale many places on the Internet for $14.95, this book is yours, free, as a bonus when you get Big Mike's A is for Advertising book.
For sale many places on the Internet for $14.95, this book is yours, free, as a bonus when you get Big Mike's A is for Advertising book.
BOTH books only $17