Yeah, I got one somewhere - lemme find it
What good does it do to go to all the time, trouble and expense to have really neat business cards printed if you can't come up with them when the time is right?
It happens every day. A business conversation, casual at first, makes the crucial turn and a relationship begins to develop that could turn into profit.
"Do you have a card?" is the question most commonly asked.
"Do you have a card?" says "You have passed all my little tests and now I want to get down to business."
"Do you have a card?" is the one question that says the bridge has been built and we are now going to communicate further.
The new relationship is like a shaky house of cards, anything can knock it down.
"Sure do" is the reply expected, as you deliver with obvious aplomb, a crisp, clean, professional looking business card. "Let me write my cell phone number on the back..."
Talk about getting your foot in the door. That move not only says you are a pro and goes a long way to cementing the relationship, but it also says you have just put the prospect in your "inner circle" by pencilling in your cell phone number, a number you
obviously don't print on the card or banter about.
But not all tentative transformations from conversation to business relationship happen that way. All too often a giant Boo Boo kills it dead, like the bug commercial on television.
The most obvious is not to have a card (or cards) available when asked. "Well, er, .. ah.. no I don't." BONG, next contestant.
Worse yet is having to search. You should be able to "whip one out" without digging out your wallet and thumbing through pics of the kids, or plunging to the bottom of your purse past the hair spray. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either.." You should be able to quick draw your card faster than an old west gunslinger.
When asked "Do you have a card?" you can create an impression that can make, or break, any future relationship with the person who asked.
Always carry at least one crisp, clean, professional looking business card and know where to find it.
What good does it do to go to all the time, trouble and expense to have really neat business cards printed if you can't come up with them when the time is right?
It happens every day. A business conversation, casual at first, makes the crucial turn and a relationship begins to develop that could turn into profit.
"Do you have a card?" is the question most commonly asked.
"Do you have a card?" says "You have passed all my little tests and now I want to get down to business."
"Do you have a card?" is the one question that says the bridge has been built and we are now going to communicate further.
The new relationship is like a shaky house of cards, anything can knock it down.
"Sure do" is the reply expected, as you deliver with obvious aplomb, a crisp, clean, professional looking business card. "Let me write my cell phone number on the back..."
Talk about getting your foot in the door. That move not only says you are a pro and goes a long way to cementing the relationship, but it also says you have just put the prospect in your "inner circle" by pencilling in your cell phone number, a number you
obviously don't print on the card or banter about.
But not all tentative transformations from conversation to business relationship happen that way. All too often a giant Boo Boo kills it dead, like the bug commercial on television.
The most obvious is not to have a card (or cards) available when asked. "Well, er, .. ah.. no I don't." BONG, next contestant.
Worse yet is having to search. You should be able to "whip one out" without digging out your wallet and thumbing through pics of the kids, or plunging to the bottom of your purse past the hair spray. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either.." You should be able to quick draw your card faster than an old west gunslinger.
When asked "Do you have a card?" you can create an impression that can make, or break, any future relationship with the person who asked.
Always carry at least one crisp, clean, professional looking business card and know where to find it.
Another great article from BIG Mike - Small Business Advertising and Marketing Expert
Do You Have a Card?
Little Jimmie
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628
BIG Mike has written the book about business cards. Called Business Cards Front to Back, it is a must-read for anyone planning to change or re-print business cards...
Click on the book for details.
Click on the book for details.
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Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
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You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
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