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It makes no difference what type or category of business you have, you must be ready in a nanosecond to explain it in less time than it takes an elevator to get to the ground floor. Here's a test: ask a friend to time you as you explain what you do in a way that could lead to business from a stranger you just met. Do it in less than 20 seconds and don't use "I", "me" or "we" more than 4 times.

These pages will help you develop a winning elevator speech that might be the beginning of a long and profitable relationship, just because you said the right thing the right way.

Do You Have a Elevator Speech?
It goes by many names but what it does is introduce what you do and who you do it for in an opening conversation (supposedly in an elevator on the way down). Imagine an introduction to a stranger and being asked "What do you do?" Get the basics in this article by Marketing and Sales Guru BIG Mike McDaniel. Click on the title to read.

Does Your Elevator Speech Leave the Door Open? By : BIG Mike McDaniel
How you answer when they ask "What Do You Do?" sets the tone for any further discussion and subsequently for any future business relationship. Your response is commonly refereed to as "The Elevator Speech" and it is supposed to get your foot in that door that was just opened with the question.
Click on the title to read this article by Marketing Expert, BIG Mike McDaniel.

Does Your Elevator Speech Pass the Test?
Can you say what you do in less time than it takes for an elevator to reach the ground floor?
Being able to say what you do in a few words without saying "ah, um.." can make or break a new business relationship. Your elevator speech should grab and hold interest in the listener, forcing the question "Oh? Tell me more!" Click on the title to read the article.

Make 'em BEG You to Sell 'em
Also called a "Unique Selling Proposition (USP), "Selling Sentence" and many other names, it remains the speech you give, in 13 words or less, in the time it takes an elevator to go to the main floor: the Elevator Speech. But not just any speech. This one has to be a grabber. Because if you blow it a pile of business may just walk across the lobby when the doors open and go right out the door.

What are You Selling with your Elevator Speech?
If your elevator speech sells features, you may get off at the wrong floor. Take a poll, no one really cares about you, except maybe your dog. What they care about is them. The old WIIFM "What's In It For Me?" And what's for them is not your opening salvo that says YOU are the number one dental floss producer in Alabama. Click on the title to read this article by BIG Mike McDaniel.