Any time you are in the presence of a stranger you must be ready for the "What do you do?" question. And if you answer in 13 words or less, you can have them eating out of you hand, begging you to tell them more, begging
you to sell them your product or service.
It ain't magic, it’s your elevator speech.
Understanding, creating and successfully using an elevator speech, that carefully crafted 13 word response is a talent few people understand. Master the elevator speech and 13 words can make a big difference in your earning power.
Also called a "Unique Selling Proposition (USP), "Selling Sentence" and many other names, it remains the speech you give, in 13 words or less, in the time it takes an elevator to go to the main floor.
But not just any speech. This one has to be a grabber. Because if you blow it a pile of business may just walk across the lobby when the doors open and go right out the door.
Your elevator speech has got to grab attention and suggest what you do and how you help rather than who you are and where you work. There is a really big difference.
And once you craft that little speech, you should be able to peel it off slicker than a Miss Boom Boom at the Gentleman's Club.
It should flow from your lips and yet sound causal and unrehearsed. The best of the elevator speech grabbers is 13 words or less in length and always gets the response "Oh? Tell me more!" a BEG for more information, a BEG to be sold. 13 words that give you the floor and permission to set the stage and pitch.
What is your elevator speech? How long is it? Do you have to pause while you fetch it from the far recesses of your memory? Does it say what you do and how you help or does it announce name, title and company?
Not everyone can do it, thank goodness. But those who do find more business success that those who flub around it. Which would you rather be?
you to sell them your product or service.
It ain't magic, it’s your elevator speech.
Understanding, creating and successfully using an elevator speech, that carefully crafted 13 word response is a talent few people understand. Master the elevator speech and 13 words can make a big difference in your earning power.
Also called a "Unique Selling Proposition (USP), "Selling Sentence" and many other names, it remains the speech you give, in 13 words or less, in the time it takes an elevator to go to the main floor.
But not just any speech. This one has to be a grabber. Because if you blow it a pile of business may just walk across the lobby when the doors open and go right out the door.
Your elevator speech has got to grab attention and suggest what you do and how you help rather than who you are and where you work. There is a really big difference.
And once you craft that little speech, you should be able to peel it off slicker than a Miss Boom Boom at the Gentleman's Club.
It should flow from your lips and yet sound causal and unrehearsed. The best of the elevator speech grabbers is 13 words or less in length and always gets the response "Oh? Tell me more!" a BEG for more information, a BEG to be sold. 13 words that give you the floor and permission to set the stage and pitch.
What is your elevator speech? How long is it? Do you have to pause while you fetch it from the far recesses of your memory? Does it say what you do and how you help or does it announce name, title and company?
Not everyone can do it, thank goodness. But those who do find more business success that those who flub around it. Which would you rather be?
Another article from BIG Mike - Small Business Advertising and Marketing Expert
How about a whole book about the Elevator Speech for only $27? BIG Mike has it. This book takes you through the steps so you can be ready when someone asks "What Do You Do?" Click on the book for details.
Make 'em BEG You to Sell 'em
Little Jimmie
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628
Copyright 2007 Big Ideas Group - all rights reserved
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Media Words
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
Click Here for Details
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
Click Here for Details
BIG MIke's
New Book
about Business Cards
New Book
about Business Cards