Imagine hundreds and hundreds of terms and definitions in one place. Everything you ever wanted to know about the media.

This eBook covers everything. You get basic newspaper terms so helpful if you order youor own advertising. Radio and Television terms to better understand the media and how to use it effectively. Outdoor definitions. Billboards have their own special language every person in business who deals with advertising should know.

From adjacency (A commercial time period that is scheduled immediately preceding or following a scheduled program on the same station in which a spot TV commercial can be placed. Opposite of an in-program placement. Also called a break position.) to Zipping (Fast-forwarding through commercials and/or programs while playing back a VCR or DVR recording.) you get ‘em all

Available for immediate download, this is a handy reference tool that can be printed and snapped ina binder for shelf use or stored in a handy directory on your hard drive.
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BIG Mike's Media-Speak