When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face becomes one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what you want your advertising to do. Most small and medium
businesses do not have the bucks for long term image, so they focus on a call to action or
proclaiming benefits (not features).
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM?
You can get on TV by using the Cable TV in your market. With Cable, you can buy a package that's spread over 15 or more cable channels. Beware the number of viewers and the shoddy production.
Some people in business believe you haven't "arrived" until your business is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big bucks that don't use either.
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face becomes one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what you want your advertising to do. Most small and medium
businesses do not have the bucks for long term image, so they focus on a call to action or
proclaiming benefits (not features).
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM?
You can get on TV by using the Cable TV in your market. With Cable, you can buy a package that's spread over 15 or more cable channels. Beware the number of viewers and the shoddy production.
Some people in business believe you haven't "arrived" until your business is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big bucks that don't use either.
Another article from BIG Mike - Small Business Advertising and Marketing Expert
A whole book about the Elevator Speech! Be ready when someone asks "What Do You Do?" Click for details.
Should You Advertise on TV?
Stop Gimmies and Freebees forever!!!
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad or asking for sponsorship of a little league team. Saying "NO" may tick off a good customer, and you csan't get buy buying the cheapest offered. There is a way to save thousands. Get all the amo you need to shut em down with this BIG Mike Special Report - How to Say NO to Little Jimmie!
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It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad or asking for sponsorship of a little league team. Saying "NO" may tick off a good customer, and you csan't get buy buying the cheapest offered. There is a way to save thousands. Get all the amo you need to shut em down with this BIG Mike Special Report - How to Say NO to Little Jimmie!
Click Here for Details
Business Card Book
BIG Mike's definative book about business cards is available for instant download
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BIG Mike's definative book about business cards is available for instant download
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Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628
Media Words
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
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You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
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