Here's how to use the necessary ingredients to create a great business card
Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.
Avoid the old trap of name and phone number in 6 point type in the lower right corner.
Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.
The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your
company logo, albeit small, in the corner of your card.
Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.
Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More
important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.
If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and
makes it easy to contact you.
Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.
Avoid the old trap of name and phone number in 6 point type in the lower right corner.
Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.
The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your
company logo, albeit small, in the corner of your card.
Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.
Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More
important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.
If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and
makes it easy to contact you.
Another article from BIG Mike - Small Business Advertising and Marketing Expert
What Goes ON Your
Business Card?
Business Card?
BIG Mike has written the book about business cards. Called Business Cards Front to Back, it is a must-read for anyone planning to change or re-print business cards...
Click on the book for details.
Click on the book for details.
Copyright 2007 Big Ideas Group - all rights reserved
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Little Jimmie
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the amo you need to shut em down with this Special Report
Click Here for Details
Media Words
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
Click Here for Details
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
Click Here for Details
Where to now?
More about Business Cards
Information about The Elevator Speech
Learn about Advertising Your Business
BIG Mike's Business Promotions
Back to the BIG Ideas HOME Page
Sign up for BIG Mike's Nifty Newsletter
More about Business Cards
Information about The Elevator Speech
Learn about Advertising Your Business
BIG Mike's Business Promotions
Back to the BIG Ideas HOME Page
Sign up for BIG Mike's Nifty Newsletter
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628